{"id":788,"date":"2018-11-22T16:15:21","date_gmt":"2018-11-22T15:15:21","guid":{"rendered":"https:\/\/www.anywaygroup.net\/?page_id=788"},"modified":"2026-10-19T13:18:00","modified_gmt":"2026-10-19T11:18:00","slug":"antonio-dalle-rive","status":"publish","type":"page","link":"https:\/\/www.anywaygroup.net\/en\/who\/antonio-dalle-rive\/","title":{"rendered":"Antonio Dalle Rive"},"content":{"rendered":"<p>Antonio Dalle Rive\u2019s career in Milan began in the field of advertising photography and video production in the early \u201880s. He later moved to New York where he took Media specialisation courses and worked with Alberto Rizzo directing and producing commercials.<br \/>\nIn 1985, he founded the advertising agency Anyway, which operates in various industry sectors both in Italy and abroad.<br \/>\nHe also set up a department dealing with Political, Public and Social Marketing, and devised and promoted the first Masters in Public Communication in Italy, in partnership with the European Design Institute.<br \/>\nSince 2004, besides his role as a teacher at the Zhong Guan Vocational Training School in Shanghai, China, he has been working on the communication and development of Italian brands in the Chinese market.<br \/>\nIn a joint venture with Eagle Group in New Delhi, he is launching training projects and commercial strategies in the Indian market. He has also organised internships in Communication and in Production for various organisations and associations.<br \/>\n<script type=\"application\/ld+json\" data-anyway-ld=\"person-antonio\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Person\",\"@id\":\"https:\/\/www.anywaygroup.net\/#antonio-dalle-rive\",\"name\":\"Antonio Dalle Rive\",\"url\":\"https:\/\/www.anywaygroup.net\/en\/who\/antonio-dalle-rive\/\",\"image\":\"https:\/\/www.anywaygroup.net\/wp-content\/uploads\/2018\/11\/Antonio-Dalle-Rive_Anywaygroup-Direttore-Marketing-600x600.jpg\",\"jobTitle\":\"Marketing, SEO and GEO director\",\"worksFor\":{\"@id\":\"https:\/\/www.anywaygroup.net\/#organization\"},\"knowsAbout\":[\"Marketing\",\"Web marketing\",\"SEO\",\"Generative Engine Optimization\",\"Public and political communication\",\"Chinese market\"],\"workLocation\":{\"@type\":\"Place\",\"name\":\"Milan\"}}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antonio Dalle Rive\u2019s career in Milan began in the field of advertising photography and video production in the early \u201880s. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":791,"parent":778,"menu_order":61,"comment_status":"closed","ping_status":"closed","template":"templates\/template-chi.php","meta":{"footnotes":""},"class_list":["post-788","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Antonio Dalle Rive, marketing, SEO and GEO | Anyway Group<\/title>\n<meta name=\"description\" content=\"Antonio Dalle Rive, co-founder of Anyway Group: marketing and web marketing director, SEO and GEO consultant, business development between Italy and China.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anywaygroup.net\/en\/who\/antonio-dalle-rive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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