{"id":2528,"date":"2026-10-19T17:26:24","date_gmt":"2026-10-19T15:26:24","guid":{"rendered":"https:\/\/www.anywaygroup.net\/mi02-is-born-an-international-boutique-advisory-for-companies-growing-abroad\/"},"modified":"2026-10-19T17:26:55","modified_gmt":"2026-10-19T15:26:55","slug":"mi02-is-born-an-international-boutique-advisory-for-companies-growing-abroad","status":"publish","type":"post","link":"https:\/\/www.anywaygroup.net\/en\/mi02-is-born-an-international-boutique-advisory-for-companies-growing-abroad\/","title":{"rendered":"MI02 is born, an international boutique advisory for companies growing abroad"},"content":{"rendered":"\n

Barbara Pietrasanta and Raffaele Morreale have founded MI02<\/strong>, an international boutique advisory: a group of professionals supporting companies in their commercial, strategic and marketing approach to build their own internationalisation model. The name combines Milan and its telephone area code, 02.<\/p>\n\n\n\n

MI02 works with local partners in Italy, the European Union, Switzerland, China, India and the Middle East, with offices and laboratories in Lugano, Shanghai and Suzhou. For cosmetics companies it offers specialist services: technical and regulatory support, commercial consulting and strategy, custom production and private label, creativity, branding and marketing, research and development, sustainability, digital innovation with artificial intelligence and augmented and virtual reality, and training.<\/p>\n\n\n\n

MI02 builds on and relaunches the experience of BeOriented. Learn more: mi02.it<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Barbara Pietrasanta and Raffaele Morreale have founded MI02, a group of professionals supporting companies in their internationalisation strategy, with partners in Europe, China, India and the Middle East.<\/p>\n","protected":false},"author":3,"featured_media":2525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,46],"tags":[],"class_list":["post-2528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-2","category-uncategorized"],"yoast_head":"\nMI02, international boutique advisory | Anyway Group<\/title>\n<meta name=\"description\" content=\"Barbara Pietrasanta and Raffaele Morreale found MI02, an international boutique advisory for company internationalisation, with a focus on cosmetics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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