Communication agency in Milan

Anyway Group is a communication agency based in Milan, Italy, at Via Eugenio Carpi 12, founded in 1985 by Barbara Pietrasanta and Antonio Dalle Rive. It supports companies, institutions and associations throughout the whole communication process: strategy, brand identity, advertising campaigns, websites and e-commerce, content, events, and visibility on Google and artificial intelligence (SEO and GEO). It has been working in China since 2004 and also operates in India.

What our communication agency in Milan does

For forty years Anyway has followed its clients from the first idea to the finished result, with the same team handling strategy, creativity and production. Our main services are:

  1. Creative strategy and brand positioning
  2. Naming, logo and corporate identity
  3. Advertising campaigns, online and offline
  4. Websites, e-commerce and digital tools
  5. SEO and GEO: being found on Google and cited by artificial intelligence
  6. Content for websites, blogs, newsletters and social media
  7. Packaging, catalogues and point-of-sale materials
  8. Events, exhibitions and presentations
  9. Training for in-house staff
  10. Consulting for entering China and India and for partnerships between Italian and Asian companies

Why choose Anyway

Anyway was founded in Milan in 1985 and has lived through every change in communication: from print to television, from the web to social media, up to generative search engines. This experience lets us choose, for each client, the tools that really work, without chasing trends.

The team is led by the founders, Barbara Pietrasanta and Antonio Dalle Rive, and works with a network of professionals in China, India and the United States. Today Anyway is one of the Milan agencies that handle SEO and GEO together, that is visibility on Google and in the answers given by artificial intelligence, where more and more people look for a supplier or a consultant.

Anyway has direct, first-hand knowledge of Asian markets. It has been working in China since 2004 and in India with educational and professional projects, and it supports Italian companies that want to enter these countries: from communication strategy to the choice of partners, up to communication in the local language. It is a rare experience among communication agencies in Milan. More details on the Asia page.

Some clients and projects

Anyway has worked for industrial brands such as Canepa, Fiorio, Intermoda and Filmar; for the beauty sector with Cosmetica Italia Servizi, Phisiodermie, Nailevo (Abicì) and Landoll Milano; for sport with YouFit gyms; for luxury real estate with Via della Spiga Wonderful Houses; for building renovation with EDERA-Offsite Hub Italia and EnergieSprong Italia, for which Anyway manages content, SEO and GEO; for culture with La Permanente; and for the non-profit sector with Cena dell’Amicizia. The full list is in our portfolio.

Where we are and how to contact us

Anyway Group is based in Milan, at Via Eugenio Carpi 12, 20131 Milan, Italy. Phone +39 02 70630950, mobile and WhatsApp +39 338 530 6500, email info@anywaygroup.com. All our details are on the Contacts page.

Frequently asked questions

How much does a communication agency in Milan cost?

It depends on what you need: a logo, a campaign, a website or ongoing SEO and GEO work have very different costs. Anyway prepares every quote around the project, after a first meeting to understand goals, timing and budget.

Does Anyway only work with companies based in Milan?

No. Anyway is based in Milan, at Via Eugenio Carpi 12, but works with clients all over Italy and has been working in China since 2004, on communication projects and partnerships between Italian and Chinese companies.

What are SEO and GEO?

SEO helps a website rank among the top results on Google. GEO (Generative Engine Optimization) helps it get cited by the artificial intelligence tools that answer users’ questions, such as Google AI Overviews, ChatGPT and Perplexity. Anyway works on both together, with content, FAQ pages and structured data.

How do I start working with Anyway?

Write to info@anywaygroup.com or call +39 02 70630950, also on WhatsApp at +39 338 530 6500. We set up a meeting, at our agency in Milan or online, and the proposal starts from there.