Communication, strategy and visibility, from classic media to artificial intelligence.
Since 1985 Anyway, a communication agency in Milan, has supported companies, institutions and associations along the whole communication path: strategy, creativity, online and offline media. Today these skills are joined by visibility on search engines and on the new generative engines such as Google AI Overview, ChatGPT and Perplexity, where more and more people look for a supplier, a product or a consultant. We operate in Italy and, since 2004, also in China.
What we can do for your company
- Creative strategy and brand positioning
- Communication and advertising campaigns
- Naming, logo (brand identity) and corporate identity
- Websites, e-commerce and digital tools
- SEO and visibility on artificial intelligence (GEO)
- Targeted newsletters and email marketing campaigns
- Content for websites, blogs and social networks
- Google and social media campaigns
- Packaging, catalogues, brochures and point-of-sale materials
- Events, exhibitions and presentations
- Training for in-house staff
- Consulting to enter China and for partnerships between Italian and Chinese companies
01.SEO and GEO, being found by Google and by artificial intelligence
We optimise websites and e-commerce so that they appear in Google searches and are cited by the artificial intelligence tools that answer users’ questions. The work includes keyword analysis, JSON-LD structured data, FAQ pages, content written as answers to real questions, and monitoring with Google Search Console and Analytics. We directly manage websites for companies, professionals and non-profit organisations, in luxury real estate, cosmetics, art and culture, the third sector and e-commerce.
Answers to the most common questions are on our FAQ page.
02.Creativity and production
From strategy, creativity and execution to production control. Advertising, corporate communication, corporate image (naming, brand, logo, coordinated image), below the line, packaging, publicity at the point of sale, promotion, direct marketing, editorial products and unconventional advertising.
03.Training
Anyway organises training courses for the company aimed at role training for middle managers and internal services, led by tutors with demonstrable expertise, in the fields of creative communication, strategic, management of social networks and online management.
04.Marketing and strategy
Analysis of industry problems, communication strategy aimed at achieving objectives and intervention in national and international scenarios and emerging countries, through the use of new technologies and new media analysed in the specific geographical area. Carrying out of quantitative and qualitative research, interpretation of data provided by the company, application of corporate marketing strategies.
05.Media, New media & Socialmedia
Media planning, media buying and media consulting for a Media Mix that covers classic media and social media. Social Advertising, digital identity, storytelling, web contents, viral actions and management of social networks for a targeted and constant service that interact with the target audience to produce and consolidate Brand Awareness.
06.Political, public and social marketing
In 1994, following Anyway’s incorporation of experts bringing their own sets of specific professional skills, a department was set up that deals with all the aspects of communication in these areas of marketing, using specific tools and language.
Anyway is able to activate actions aimed at increasing notoriety and consensus for people, political organizations, companies that operate in sectors of public utility: electoral campaigns, consensus strategies, online and offline reputation, Territorial campaigns, Crisis Management, Social media strategy.
07.Web design, e-commerce and web marketing
Synergy and the clever use of communication tools is the winning formula in an increasingly interactive and competitive global market: we design and create websites, e-commerce, newsletters, landing pages and web marketing campaigns.