Marketing, creativity e production, media, new media, web marketing, integrated services, business to business, training, political, public and social marketing are the fields in which Anyway operates with capacity and success.
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From strategy, creativity and execution to production control. Advertising, corporate communication, corporate image (naming, brand, logo, coordinated image), below the line, packaging, publicity at the point of sale, promotion, direct marketing, editorial products and unconventional advertising.
Synergy and the clever use of communication tools is the winning formula in an increasingly interactive and competitive global market: we design and create websites, e-commerce, newsletters, landing pages and web marketing campaigns. We also deal with strategic marketing, web analytics and SEO positioning, keyword campaigns and website optimization.
Media planning, media buying and media consulting for a Media Mix that covers classic media and social media. Social Advertising, digital identity, storytelling, web contents, viral actions and management of social networks for a targeted and constant service that interact with the target audience to produce and consolidate Brand Awareness.
Analysis of industry problems, communication strategy aimed at achieving objectives and intervention in national and international scenarios and emerging countries, through the use of new technologies and new media analysed in the specific geographical area. Carrying out of quantitative and qualitative research, interpretation of data provided by the company, application of corporate marketing strategies.
In 1994, following Anyway’s incorporation of experts bringing their own sets of specific professional skills, a department was set up that deals with all the aspects of communication in these areas of marketing, using specific tools and language.
Anyway is able to activate actions aimed at increasing notoriety and consensus for people, political organizations, companies that operate in sectors of public utility: electoral campaigns, consensus strategies, online and offline reputation, Territorial campaigns, Crisis Management, Social media strategy.
Anyway organises training courses for the company aimed at role training for middle managers and internal services, led by tutors with demonstrable expertise, in the fields of creative communication, strategic, management of social networks and online management.