Answers to the questions we are asked most often about Anyway Group, SEO and GEO, and working with China.

What does Anyway Group do?

Anyway Group is a communication agency founded in Milan in 1985 by Barbara Pietrasanta and Antonio Dalle Rive. It works on strategy, creativity, production, media, websites and, today, visibility on Google and on artificial intelligence. Since 2004 it has offered targeted consulting to companies looking at China: not only to sell in that market, but to seize opportunities for partnerships and joint ventures between Italy and China.

What is GEO and how is it different from SEO?

SEO makes a website appear in Google results. GEO, Generative Engine Optimization, makes it cited in the answers written by artificial intelligence, such as Google AI Overviews, ChatGPT or Perplexity. The two add up: a website well built for SEO is the foundation, while GEO works on clear content, structured data and authoritative sources.

How do you get cited by ChatGPT or Google AI Overviews?

Artificial intelligence tools are more likely to cite pages that answer precise questions with clear, verifiable sentences, that state who wrote them and that are referenced by other reliable sources. This is why we work on FAQ pages, JSON-LD structured data, texts that define concepts in a self-contained way, and links from the press and authoritative websites.

Do you only work in Milan?

No. Our office is in Milan, but we work with clients across Italy and abroad, and for over twenty years we have worked with partners in China.

How do you help an Italian company work with China?

We start by analysing the product and the market, then build the communication strategy and the commercial and distribution approach, with a network that grew from the courses held in Shanghai since 2004 and from our collaboration with Raffaele Morreale, active in Greater China for twenty years. We also assess opportunities for partnerships, joint ventures and possible acquisitions, connecting Italian and Chinese companies.

Do you also work with small companies, professionals and non-profit organisations?

Yes. Our clients include companies, professionals, artists, associations and third-sector organisations. Our lean structure allows us to design work in proportion to each client’s size and budget.

How long does it take to see SEO and GEO results?

Google reads the first technical changes within a few days or weeks; improvements in ranking and citations in artificial intelligence answers usually take a few months of consistent work. We measure progress with Google Search Console and Analytics and share it with the client.

How does a collaboration start?

Just write or call us: the first step is a meeting to understand goals and the current situation, followed by a free analysis of the website or project and a proposal with actions and timing.