Creating is the most beautiful, and yet also the most difficult, task that humans have ever invented.

Creativity is the force that sets humans apart, giving birth to language and writing and to art and science.
Creativity involves strategy, awareness and form; it is both history and a vision of the future.


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Anyway was founded in 1985 by Barbara Pietrasanta and Antonio Dalle Rive, two advertising professionals with many years of combined experience. Over the years, they have been joined by other communications experts, each with their own unique skills, to form a tight-knit, highly competent and reliable team.
Anyway is the Cosmetica Italia consulting partner
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