Wars can be won without leaving one’s quarters: analysing the enemy and the battlefield allows winning strategies to be defined, ensuring the minimum losses are sustained.

Strategy involves studying and analysing a particular scenario, one’s competitors, the media, the market and the target audience.
Defining real objectives with a holistic approach to identify the best way forward.


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Anyway was founded in 1985 by Barbara Pietrasanta and Antonio Dalle Rive, two advertising professionals with many years of combined experience. Over the years, they have been joined by other communications experts, each with their own unique skills, to form a tight-knit, highly competent and reliable team.
Anyway is the Cosmetica Italia consulting partner
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