Marco Cacciotto


Senior strategist

Marco Cacciotto is the founder of ‘Public strategie per il consenso’. He is one of the first Italian political consultants, and since 1996, he has been providing strategic advice to political parties and trade unions, politicians, public administrations, interest groups and firms specialised in public interest strategies.
He teaches “Political marketing and public affairs” on the Master’s Degree Programme in “Public and Corporate Communication” at the Faculty of Political Sciences of the University of Milan. He is a board member of the IAPC (International Association of Political Consultants) and of the EAPC (European Association of Political Consultants).
He writes for the daily newspaper Il Sole and is a member of the Editorial Board of the journal ‘Political Communication’ published by Il Mulino. His latest publication is ‘Political Marketing: how to win elections and govern’ (Il Mulino, 2011).


Anyway was founded in 1985 by Barbara Pietrasanta and Antonio Dalle Rive, two advertising professionals with many years of combined experience. Over the years, they have been joined by other communications experts, each with their own unique skills, to form a tight-knit, highly competent and reliable team.
Anyway is the Cosmetica Italia consulting partner
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