Raffaele Morreale


International business Advisor

Mr Morreale Cross-cultural leader with solid history in business development, sales, strategic marketing, operations, and international management in commercial real estate, education, and luxury goods. Adept at analysing business needs and identifying lucrative sales opportunities; defining, capturing, and retaining clients as well as attaining company leverage in competitive markets.
He is currently international business advisor and Italian representative for Longrich Cosmetics China. From 2013 to March 2016 he was in Gruppo Arcotecnica (Independent company specialized in the design, development, lease, management and promotion of retail properties in Italy, Asia and Europe) working mostly in China as China Branch General Director for the development of the Jihua Park project. From 2010 to 2013 he was in the educational field as China Operation Director for Istituto Europeo di Design opening IED Asia Pacific in HK. From 2009 to 2013 he was international business advisor for USA and Chinese companies in the fashion and real estate field and before that he was the director of the IED Fashion School in Milan. From 1998 to 2001 he served at Versace as GiVi Moda Marketing Director in New York, coordinating all the USA distribution companies pricing and commercial strategies. From 1995 to 1998 Mr Morreale served as Marketing Executive at Emisphere, consulting for luxury companies and institutions such as Versace, Corneliani, Camera Nazionale della Moda Italiana.
Mr Morreale received a degree in Business and Administration in Milan from Università Cattolica del Sacro Cuore.


Anyway was founded in 1985 by Barbara Pietrasanta and Antonio Dalle Rive, two advertising professionals with many years of combined experience. Over the years, they have been joined by other communications experts, each with their own unique skills, to form a tight-knit, highly competent and reliable team.
Anyway is the Cosmetica Italia consulting partner
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